商務領航系列│展演新浪潮：解構XR展演的商業密碼 Pioneer Track | The New Wave of Live Entertainment: Decoding the Business of XR Experiences
活動介紹
商務領航系列│展演新浪潮：解構XR展演的商業密碼 — OPENTIX兩廳院文化生活
本節目為免費網路索票，僅限網路索取電子票。
【講座介紹】
當 XR 技術打破虛實界線，沉浸式體驗已從前瞻科技走向市場變現的關鍵期，本場講座活動聚焦「 XR 展演」的商模解構與落地應用，邀請在展演策劃、互動劇場、娛樂科技等領域的頂尖團隊，分享如何兼顧感官震撼與商業效益，並深度解析 XR 體驗從內容設計、硬體整合到多重收益的商業策略。
【主持人介紹】
林昆穎｜豪華朗機工共同創辦人
跨域藝術家，以音樂、科技與創意策劃探索當代文化與社會共創。
【講者介紹】
[講題] 多人共感：XR展演的新娛樂模式
林宜標｜時藝多媒體董事總經理
兼任台師大教授，擁政大EMBA學歷，深耕策展30年，引進國際頂尖展演。
[講題] 互動觀演：劇場敘事的體驗轉化
林佳鋒｜故事工場文創董事長／故事工廠創辦人
35年劇場製作經驗，持續進行原創作品製作、巡演及跨域IP開發。
[講題] 體驗未來：從想像到真實
顏武雄｜互動細胞創辦人
探索創新科技與互動設計，持續打造貼近日常、啟發未來生活的數位體驗。
【Talk Summary】
XR technologies are redefining the boundaries between the physical and virtual worlds, and immersive experiences are entering a critical stage of market growth. This session explores the business models and practical applications of XR experiences, featuring leading teams in exhibition planning, interactive theater, and entertainment technology. Speakers will share how to balance immersive impact with commercial value, while examining XR strategies from content design and hardware integration to diversified revenue models.
【About the Moderator】
Kun-Ying LIN｜Co-founder of LuxuryLogico
Cross-disciplinary artist exploring contemporary culture and social co-creation through music, technology, and creative direction.
【About the Speaker】
[Session Title] The Shared Experience: A New Entertainment Model Powered by XR
I-Piao LIN｜Managing Director of Mediasphere
NTNU Professor and NCCU EMBA alumnus with 30 years of experience curating exhibitions and bringing world-class experiences to Taiwan.
[Session Title] From Storytelling to Experience: The Transformation of Theater
Chia-Feng LIN｜Chairman of Story Works And Creative Industries & Founder of Story Works
With 35 years of experience in theatre production, continuously engaged in original works, produce touring productions, and develop cross-disciplinary IP.
[Session Title] Experiencing the Future: From Imagination to Reality
Joy YEN｜Founder of Visual Fun
Dedicated to creating innovative, immersive experiences through creativity, design, and technology that redefine how people interact with the world/future.