商務領航系列│體驗新紀元：IP多元發展與商拓應用 Pioneer Track | The New Era of Experiences: Diversified IP Development and Business Applications
活動介紹
商務領航系列│體驗新紀元：IP多元發展與商拓應用 — OPENTIX兩廳院文化生活
本節目為免費網路索票，僅限網路索取電子票。
【講座介紹】
鑑於 IP 應用於沉浸式體驗發展逐步由單一展演走向長期經營命題，IP、內容、空間與營運之間的策略整合已成為影響商業成效的核心。本講座聚焦 IP 跨域應用的實踐策略，邀請業界代表團隊分享 IP 結合沉浸科技、內容創新與場域經營，解析如何打造兼具體驗深度、市場價值與商業效益的全新模式，探索 IP 多元發展與商業拓展的更多可能。
【主持人介紹】
袁支翔｜新媒體暨影視音發展協會秘書長／製片
電影製片與文化產業研究者，專長影視開發、製作與發行。
【講者介紹】
[講題] 兒少五感沉浸遊戲場 ：《虎姑婆和他的朋友》
冷彬｜富邦文教基金會總幹事
致力透過媒體教育及公民參與倡議及推動兒少培力工作的創新與深化，並連結兒少影視產業人才，促進國際交流與合作。
[講題] 城市娛樂劇場互動體驗：《微醺大飯店》
林業軒｜驚喜製造創辦人
近年專注在沉浸式體驗與文化內容的開發、製作與營運。
[講題] 國際沉浸式XR展演趨勢：多人走動式內容
簡瑞春｜宏達國際電子副總經理
累積多年科技產業資歷，專注 XR/AI/5G 創新，推動產官學合作與生態系發展。
【Talk Summary】
As IP applications in immersive experiences evolve from standalone events toward long-term operation, the strategic integration of IPs, content, spaces, and operations has become a key factor in achieving commercial success. This session explores practical strategies for cross-domain IP applications, featuring industry leaders sharing how IPs can integrate immersive technologies, content innovation, and venue operations to create new models that deliver experiential value and commercial impact. The session explores new possibilities for cross-domain IP applications and commercialization.
【About the Moderator】
Sam T.H. YUAN｜Secretary General of NMEA
Film producer and cultural industries researcher specializing in film development, production, and marketing.
【About the Speaker】
[Session Title] WhooGuPo: A Multisensory Immersive Playfield
Pin (Ice) LENG｜Director General of Fubon Cultural and Educational Foundation
Leading initiatives in media education and youth empowerment while advancing talent development, content incubation, and global partnerships in children’s media.
[Session Title] The Great Tipsy: An Immersive Interactive Theatre Experience
Yeh-Hsuan LIN｜Founder of Surprise Lab
Currently focused on the development, production, and operation of immersive experiences and cultural content.
[Session Title] Immersive XR Trends: The Rise of Multi-User Free-Roam Content
Richard CHIEN｜AVP of HTC
XR / AI / 5G Innovation Leader | Driving Cross-Sector Partnerships & Ecosystem Growth.